LANSING– As the iconic Pure Michigan campaign nears its 20th anniversary in just over a year, the team behind the brand announcied new leadership to steer it into the future. The Michigan Economic Development Corporation announced that Kelly Wolgamott has been named Vice President of Pure Michigan. Wolgamott has served as interim Vice President since
DETROIT - We are blessed to have the Great Lakes, Detroit River, and the forests of the Upper Peninsula in our own backyards. Of course, you can appreciate these waterfalls, lakes, and dunes when you’re not high, but smoking a fatty from a hammock surrounded by trees and lakes makes us feel more grounded. So
LANSING – The award-winning Pure Michigan advertising campaign returns for audiences across the Midwest this spring to inspire travel in Michigan this year. In addition to the broadcast commercials, travelers can plan their perfect vacation with the help of various digital platforms and resources available on michigan.org. This year’s total warm weather advertising budget is
DETROIT – At the 2021 annual Pure Michigan Governor’s Conference on Tourism, travel industry leaders recognized top hospitality individuals and entities for their contributions to Michigan’s tourism industry. Also announced was the latest Pure Michigan Trail Town designation. “The best in tourism awards honor those individuals and entities that go above and beyond in making
LANSING – As travelers look ahead to sunny days and warmer temperatures, the award-winning Pure Michigan advertising campaign returns for audiences across the Midwest to inspire both spring and summer travel this season. The campaign also encourages safe travel across the state during a critical time for the tourism industry as it continues to recover
LANSING–After a months-long hiatus caused by Gov. Gretchen Whitmer’s budget cuts, the Pure Michigan advertising campaign is returning to the airwaves, touting the state’s many winter recreation activities. The new ad, “Still Pure,” encourages safe travel while enjoying outdoor activities in the winter months. The regional and in-state Pure Michigan winter advertising campaign will run
LANSING—Holiday shopping is in the home stretch, and the Michigan Economic Development Corp.’s Pure Michigan business promotion efforts is offering shoppers ways to consider giving Michigan-made products, supporting local retailers and restaurants, or presenting the perfect Michigan getaway as a special holiday gift this year. “The memories made exploring and enjoying the state of Michigan
LANSING - Twelve small businesses and nonprofits around Michigan have been awarded a total of $1 million through the Pure Michigan Business Connect COVID-19 Emergency Access and Retooling Grants program, the Michigan Economic Development Corporation announced today. The program is providing the funds to small manufacturers looking to retool and produce critical health and human
LANSING - The latest return-on-investment study on the Pure Michigan ad campaign found a return of $8.79 for every dollar spent on the combined warm weather and fall campaigns of 2019, according to the Michigan Economic Development Corp. According to the MEDC in a press release, $16.1 million was spent on out-of-state Pure Michigan campaigns
LANSING – The Pure Michigan tourism advertising campaign will continue through the end of the year – and the brand will live on even longer – despite a funding veto Democratic Gov. Gretchen Whitmer issued amid an ongoing budget dispute with the Republican-led Legislature. The Michigan Strategic Fund, which Whitmer reshaped last month with new
