Startup Visibility Services
Build Awareness. Establish Credibility. Accelerate Growth.
Launching a great product is only the beginning.
Whether you’re preparing for fundraising, entering the market, attracting customers, or building partnerships, your success depends on being seen by the right people.
Our Startup Visibility Services combine professional journalism, strategic storytelling, and targeted promotion to help emerging companies build awareness and momentum.
Why Great Startups Still Struggle to Get Noticed
Many startups struggle not because their solution lacks value, but because potential customers, investors, strategic partners, and industry influencers simply don’t know they exist.
Visibility Requires More Than Marketing
Unlike traditional marketing programs that focus primarily on advertising, our approach begins with storytelling. We interview founders, understand the problems they solve, and develop compelling content that explains their value in a way customers, investors, and industry stakeholders can understand.
Founder Interviews
Real conversations uncover your best stories.
Professional Journalism
Experienced technology journalists create compelling content.
Strategic Storytelling
Messaging that clearly communicates your value.
Targeted Promotion
Content distributed through MITechNews, LinkedIn, and other channels.
Meet the Team Behind Your Story
Startup founders need more than writers. They need experienced storytellers who understand technology, innovation, and how to communicate complex ideas to customers, investors, and industry leaders.
That’s where Mike Brennan and Matt Roush come in.
About Mike Brennan
I’m Mike Brennan, and I provide executive ghostwriting services with digital delivery on top of more than 45 years of journalism experience.
- Editor & Publisher: MITechNews.com
- Former business & tech reporter: Detroit Free Press, Seattle Herald, Memphis Commercial Appeal
- Co-Host: MITechTV, a weekly program focused on technology, startups, and economic development
After decades of interviewing executives, policymakers, founders, and innovators, I’m now using that experience to help leaders develop their voice, shape their message, and consistently show up in the digital channels that matter most.
About Matt Roush
Hello! I’m Matt Roush, and I’ve worked in journalism, media relations, and marketing for more than 40 years. I started out in newspapers, moved to magazines, then to radio and online news sites. I’ve covered beats ranging from entrepreneurship to retailing to banking and finance to the pharmaceutical industry to software development. I’ve interviewed founders, executives, and political leaders. I’d love to help clients craft the right message for the right audience.
From Story to Market Visibility
Every article is designed to do more than tell your story. We help publish, promote, and extend your content so it continues building awareness long after it’s written.
- MITechNews publication
- LinkedIn promotion
- Shareable assets
- Visibility recommendations
Why Visibility Takes Time
Visibility isn’t built with a single article.
Customers, investors, strategic partners, and industry influencers rarely act after one interaction. Trust is developed through repeated exposure.
That’s why we recommend a minimum six-month engagement. It gives us time to tell multiple aspects of your story, reinforce your messaging, and build the familiarity that creates real market momentum.
Visibility Programs
Startup Spotlight
For companies ready to introduce themselves to the market.
- Recorded founder or executive interview
- One professionally written feature article
- Publication in the MITechNews Guest Column section
- Promotion through LinkedIn to a combined audience of approximately 40,000 followers
- Shareable media asset for use with customers, investors, accelerators, and partners
Startup Growth
For startups preparing to scale awareness.
Includes everything in the Startup Spotlight Package, plus:
- Two additional articles focused on products, services, customer benefits, or market opportunities
- Expanded storytelling around company mission, vision, and differentiation
- Additional MITechNews publication opportunities
- Additional LinkedIn promotion and visibility
Startup Growth Accelerator
For companies actively pursuing customers, funding, and strategic partnerships.
- Weekly feature stories focused on your company, products, services, and market opportunities
- Strategic visibility and market positioning feedback
- Ongoing publication in the MITechNews Guest Column section
- Targeted outreach using LinkedIn Navigator
- Audience targeting focused on the specific industries and decision-makers your company seeks to reach
- Continuous content development throughout the engagement
Powered by Journalism.
Strengthened by Marketing.
Companies participating in the Startup Growth Accelerator may also receive strategic marketing and visibility insights from SmartFinds Marketing.
With decades of experience helping organizations improve market positioning, strengthen messaging, and increase discoverability, SmartFinds provides an additional perspective that can help founders better communicate value to prospective customers, investors, and partners.
How the Process Works
1.
Discovery Session – We learn about your company, products, goals, and target audience.
2.
Founder Interview – We conduct a recorded interview to capture your expertise, vision, and market opportunity.
3.
Content Development – Our team creates professional stories and visibility assets tailored to your objectives.
4.
Publication & Promotion – Content is published through MITechNews and promoted through LinkedIn and related channels.
5.
Ongoing Visibility – Additional content and promotion help maintain momentum, strengthen credibility, and expand awareness.