LANSING - Gov. Gretchen Whitmer used a line-item veto to strike out all of the money for the Pure Michigan advertising campaign, Gongwer News Service reported Monday night. The legislature delivered a $59.9 billion budget to the governor late last week. The governor on Monday announced she had signed the budgets but issued 147 line-item
LANSING - Besides dodging potholes and orange barrels, Michigan drivers this summer may also find themselves encountering several raccoons staring down at them from billboards beside the road. But these raccoons aren't hawking any particular wares for purchase. They want you to recycle properly. They serve as mascots of a $2 million state ad campaign
LANSING – Pure Michigan has won a Mercury Award for Best Broadcast Advertising: TV given by the U.S. Travel Association and the National Council of State Tourism Directors. The Pure Michigan brand was created by McCann Detroit, based in Birmingham. “In the past two years, we have made a significant effort to respond to a
JACKSON - Consumers Energy is making good on a five-year commitment to Michigan businesses, announcing this week that it has spent over $1 billion in less than a year with employers based in the Great Lakes State. “By investing in our home state of Michigan, we are helping businesses grow. That leads to our state
FERNDALE - The Pure Michigan advertising in 2015 generated more than $1.4 billion in tourism spending, according to a recent report. Michelle Grinnell from the Michigan Economic Development Corp. talks about how successful the campaign has been since it was launched a decade ago. Some 4.2 million trips were made to the state in 2015
FERNDALE - On M2 (Squared) TechCast Monday April 25, the successful Pure Michigan advertising campaign will be examined, as will Automation Alley’s 7Cs program and trade missions, the Young Basile Update will focus on protectable Intellectual Property, and KML Computer Services’ managed IT services for small business. Up first at 3 pm will be Michelle
LANSING - The Pure Michigan advertising campaign in 2015 resulted in 4.6 million trips to Michigan generating some $1.4 billion spent by these out-of-state visitors, a report contends. The campaign also saw a strong return on investment of $7.67 in 2015 – up from $6.87 in 2014. Data from Smith Travel Research showed that hotel
FERNDALE - Michelle Grinnell spokesman for Travel Michigan explains why Miles Media Group, a Florida company, was awarded a $389,690 contract to rebuild the Pure Michigan website. She noted TwoSix Digital of Brighton was named a subcontractor on the project and will work closely with the Michigan Economic Development Corp to perform the analytics on
FERNDALE - On episode 24 of M2 (Squared) TechCast, Michelle Grinnell from Travel Michigan explains why the Pure Michigan website rebuild was awarded to a Florida company, although a Brighton tech company has been named a subcontractor for the new website’s analytics. Grinnell said the rebuilt Pure Michigan website should be ready in a year.
FERNDALE - The Travel Michigan decision to hire a Florida marketing company to rebuild the Pure Michigan website in a lucrative $400,000 contract has the Michigan web development community up in arms. On Monday, Feb. 29, Travel Michigan Spokesman Michelle Grinnell will appear on M2 (Squared) TechCast to explain the reasoning. Grinnell joins the show,
