Build Authority. Increase Influence.
Become the Executive People Know.
Your expertise deserves more than occasional LinkedIn posts.
We help CEOs, founders, executives, and industry leaders consistently build visibility through strategic content, thought leadership, media exposure, and digital publishing.
Created by veteran journalists. Delivered where your audience is already paying attention.
Strategic Visibility Meets Trusted Journalism
Why AI Isn’t Enough to Build Executive Visibility
AI can generate content. It cannot build a recognizable executive brand.
Visibility comes from consistently publishing meaningful ideas, showing up in the right places, and earning credibility over time.
No Strategic Positioning
AI creates content. It doesn’t build authority.
No Interviewing Skills
The best insights come from experienced conversations, not prompts.
No Editorial Judgment
Knowing what to publish matters as much as writing it.
No Visibility Strategy
Publishing without distribution rarely creates influence.
About Mike Brennan
I’m Mike Brennan, and I provide executive ghostwriting services with digital delivery on top of more than 45 years of journalism experience.
- Editor & Publisher: MITechNews.com
- Former business & tech reporter: Detroit Free Press, Seattle Herald, Memphis Commercial Appeal
- Co-Host: MITechTV, a weekly program focused on technology, startups, and economic development
After decades of interviewing executives, policymakers, founders, and innovators, I’m now using that experience to help leaders develop their voice, shape their message, and consistently show up in the digital channels that matter most. Read my Executive Ghostwriting Announcement
About Matt Roush
Hello! I’m Matt Roush, and I’ve worked in journalism, media relations, and marketing for more than 40 years. I started out in newspapers, moved to magazines, then to radio and online news sites. I’ve covered beats ranging from entrepreneurship to retailing to banking and finance to the pharmaceutical industry to software development. I’ve interviewed founders, executives, and political leaders. I’d love to help clients craft the right message for the right audience.
Writing Plus Distribution in One Flat-Rate Service
Most services offer either writing or marketing—not both. My subscription-based model combines executive-level writing with done-for-you digital delivery so you don’t have to coordinate between multiple vendors or platforms.
Executive Visibility Services
- Executive thought leadership strategy
- Ghostwritten articles and opinion pieces
- LinkedIn content and executive positioning
- Press releases and media announcements
- Podcast and interview preparation
- Newsletter content
- Website thought leadership
- Speaking abstracts and presentations
- Media outreach opportunities
- Content repurposing across channels
Visibility Distribution & Publishing
Creating great content is only half the job.
We make sure your expertise actually reaches your audience.
Services include:
- LinkedIn publishing and scheduling
- Website publishing
- Newsletter creation and distribution
- Multi-platform content repurposing
- SEO optimization
- Editorial calendar management
- Visibility reporting
One Visibility System.
Not just content.
A complete executive visibility program that helps you consistently show up across the channels that influence customers, partners, investors, employees, and the media.
Visibility Programs
Foundation Visibility
Perfect for executives beginning their thought leadership journey.
- 1–2 feature articles
- 4–6 LinkedIn posts
- Website publishing
- Monthly planning session
Growth Visibility
For leaders ready to build industry recognition.
- Weekly LinkedIn content
- Monthly feature article
- Newsletter support
- Press announcement opportunities
- Content repurposing
- Visibility reporting
Authority Visibility
A complete executive communications program.
- Ongoing thought leadership
- Executive interviews
- Media-ready articles
- Speaking support
- Podcast preparation
- LinkedIn strategy
- Digital publishing
- Quarterly planning
Built on a Career of Journalism and Technology Reporting
My work has focused on technology, business, and innovation for decades, including coverage of:
- Michigan’s technology, startup, and innovation ecosystem
- Emerging technologies such as AI, cybersecurity, mobility, and Industry 4.0
- Public policy, economic development, and infrastructure (including broadband and cannabis industry regulation)
This real-world reporting background means your content benefits from investigative depth, contextual understanding, and professional editorial standards that AI and junior writers simply can’t match.
How the Process Works
1.
Discovery Call – We clarify your goals, audience, platforms, and tone of voice.
2.
Content Plan – We agree on a monthly mix of articles, posts, newsletters, and announcements.
3.
Interview & Drafting – I interview you (when needed), draft content, and refine based on your feedback.
4.
Approval & Delivery – Once approved, I handle the publishing, posting, and distribution across your channels.
5.
Measure & Build Momentum – Every month we review:
- Content performance
- Audience engagement
- Emerging industry topics
- Visibility opportunities
- Upcoming announcements
- Speaking and media opportunities
Then we refine the strategy for the next month.
FAQ
Mike has completely transformed the way I show up as a leader. My ideas are no longer sitting in my head—they’re reaching customers, partners, and industry peers through consistent, high-quality thought leadership. The visibility we’ve built has led to speaking invitations, business conversations, and stronger industry recognition.
Melih Oztalay, CEO, SmartFinds Marketing