Guest Columns

LT. Gov Gilchrist: Driving Data to Drive Reform

LANSING - What if we used data to drive decision making in state government rather than the seemingly endless cycle of political rhetoric that has acted as a barrier to progress and innovation? It may seem like a silly question for those of us who use data every day to make our decisions as engineers,

By |2020-01-25T08:31:53-05:00January 19th, 2020|Featured, Guest Columns, Politics, Politics/Government|

Advocates Force Change In Controversial Michigan Anti-Cannabis Campaign

LANSING- Consumer outrage over an anti-cannabis campaign has seemingly forced its removal from social media outlets. The Michigan Department of Health and Human Services (HHS) produced a series of six videos which, according to a spokesperson, were intended to discourage youth use of cannabis. Released in December, the video campaign was recently discovered by cannabis

By |2020-01-20T10:00:36-05:00January 19th, 2020|Guest Columns, Marijuana Business, News|

Facial Recognition Creeps Into Everything At CES 2020

LAS VEGAS - Konami Gaming, a slot machine maker, wants to weave facial recognition into its one-armed bandits. During a visit to its Las Vegas headquarters to hear more about its plans, I quickly discovered what the world would be like if facial recognition is everywhere. "Hello, Alfred," said a measured, robotic voice, startling me. It

By |2020-01-12T13:10:43-05:00January 12th, 2020|Featured, Guest Columns|

Top 7 Marketing & Advertising Trends In 2020

DETROIT - For years, companies have fine-tuned their SEO in the hopes of appearing on the first page of a Google search. Now, it may not matter. The most recent figures show that 61.5% of mobile searches and 49% of all searches end in an SERP with a featured snippet. A Google snippet provides the searched-for information on the

By |2020-01-09T18:13:33-05:00January 9th, 2020|Guest Columns, News, Social Media|

AndCan Index: September Demand Flat For Legal U.S. Cannabis Products

EAST LANSING —According to Anderson Economic Group’s monthly AndCan®Index, demand for legal cannabis products in the United States remained flat in September. This monthly measurement closely follows trends across all 50 states for both the recreational and medicinal markets, based on benchmarks developed when AEG began assessing the market in 2015. Through July, the legal cannabis

By |2020-01-05T15:25:08-05:00January 5th, 2020|Guest Columns, Marijuana Business, News|

Growing The Number Of Students In The National CyberPatriot Program

DETROIT - Michigan’s IT professionals already know about the crucial shortage of properly trained and educated Cybersecurity professionals.  In fact, you can’t open a newspaper, or a browser, without seeing an article publicizing the critical shortfall of Cybersecurity workers. Worse, the gap shows no sign of diminishing because there are still far too few students

By |2019-12-09T20:05:45-05:00December 8th, 2019|Guest Columns|

Strategic Communication For A Marijuana Microbusiness

MUSKEGON - The need for communication (aka marketing or public relations) might seem like something to do when you get close to opening your marijuana microbusiness. But waiting to plan and prepare will leave you scrambling and behind the competition. You need to work on creating a communication plan and tactics as you go through

By |2019-12-01T20:41:21-05:00December 1st, 2019|Guest Columns|

Still More Electronic Device Security Concerns

LANSING - ASE regularly reports on electronic communications policy concerns and developments so our members can maintain their best policy and practices as well as make adjustments to their policies when necessary. In a recent survey conducted by communications archiving provider Smarsh, it reports that 77% of the IT professionals surveyed said texting by workers

By |2019-11-29T19:18:14-05:00November 29th, 2019|Guest Columns|

Website Performance and Technology Strategy For 2020

As we head into 2020, many changes have taken place in the world of digital marketing and website performance. These include separating your website’s services, designing with 5G in mind, user experience (UX), user interface (UI), creative design, and security. 2020 websites are going to undergo an evolution in this fast-changing industry. You will find

By |2019-11-17T18:58:54-05:00November 14th, 2019|Digital Marketing, Guest Columns, Internet, Social Media|