DETROIT - Getting interviewed by a television reporter, podcast host or newspaper journalist can be intimidating. A single poorly worded answer can overshadow years of hard work, while a confident, well-prepared spokesperson can build credibility, strengthen a company's reputation and even generate new business. Those are just some of the topics discussed in this MITech
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to discuss B2B Press Release Marketing and how SmartPress is redefining this classic communications tool for the digital and AI era. The conversation explored why press releases remain one of the most effective ways for B2B
PR is an indispensable asset when it comes to brand building and market positioning for businesses, with projections suggesting its global market size will reach over $129 billion by 2025. Effective PR strategies are vital in today's increasingly competitive environment. In this article, we explore the multidimensional function of PR in improving brand image, building
ROYAL OAK - If your company plans to exhibit at a trade show this fall or early next year, you need to get your planning started now, says Airfoil Group CEO Keith Donovan. He joins Matt and Mike on MITech TV to provide valuable tips that include: The fourth quarter of 2023 and first quarter
ROYAL OAK - Airfoil Public Relations in Royal Oak is one of the handful of regional PR companies that specializes in working with tech companies and manufacturers. Now Airfoil has announced a new specialty, training companies to use podcasting. Airfoil CEO Keith Donovan joins Matt Roush and Mike Brennan (who also know a little something
DETROIT – Mobility and transportation focused The Millerschin Group has been acquired by French/West/Vaughan, an independently held PR, advertising and digital marketing agency. TMG was founded in 2000 by Erin Millerschin Erin Millerschin is the daughter of automotive and business journalist David C. Smith, former editorial director at Ward's Auto and automotive reporter for The Wall
DETROIT - Public relations and integrated communications firm Lambert & Co. has entered into a new strategic partnership with the largest minority-owned public relations agency in Michigan. Announced by both parties today, Grand Rapids-based Lambert has purchased a minority stake in Van Dyke Horn Public Relations, a minority-owned and woman-led PR agency based in Detroit. Led by
ROYAL OAK – Airfoil Group has a new CEO, Keith Donovan, who earlier this month replaced co-founder Lisa Vallee Smith who will remain with the technology-focused public relations agency based in Royal Oak as chairperson. In this video interview with Mike Brennan from MITechNews and Matt Roush from LTU he talks about the evolution of
GRAND RAPIDS — Charter Growth Capital Fund has acquired a minority stake in Grand Rapids-based public relations and investor relations firm Lambert & Co. The debt and equity investment will support Lambert & Co.’s growth at its locations in Michigan, Arizona, Texas and New York, as well as help accelerate the firm’s M&A strategy and the launch of new
GRAND RAPIDS — When Michelle Olson joined Lambert & Co. in 2019, she knew what she wanted to do for the integrated marketing, public relations and investor relations firm. “When I joined Lambert, one of my criteria when I was weighing my next move was to be on the leadership team and help guide the
