For more than two decades, businesses looking to increase online visibility have heard the same digital marketing mantra: “Content is King.” The principle remains valid. Companies need useful content to demonstrate expertise, answer customer questions, establish credibility, and give prospective buyers a reason to pay attention. But businesses wanting to increase online visibility face a
Marketing and Sales in 2026 is not about piling on more tools. It is about orchestrating strategy across marketing and sales so CEOs can see measurable, repeatable growth. On the October 13, 2025 MITechTV segment, hosts Mike Brennan and Matt Rousch welcomed Melih Oztalay of SmartFinds Marketing and Ken Cheo of Our Sales Coach to
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to discuss B2B Press Release Marketing and how SmartPress is redefining this classic communications tool for the digital and AI era. The conversation explored why press releases remain one of the most effective ways for B2B
AI Agents in B2B Marketing are moving from buzzword to boardroom priority. Just a year ago, most conversations centered on generative tools like ChatGPT—useful for research and content creation, but fundamentally reactive. Today the discussion is shifting to autonomous, goal-driven systems that can initiate tasks, execute workflows, and improve through feedback loops—delivering measurable impact across
Artificial intelligence has moved beyond the buzz. For today’s marketers, the real conversation is about AI marketing tactics—the practical, strategic ways AI can support faster content creation, smarter decision-making, and stronger campaign performance. Businesses that once hesitated are now realizing that AI isn’t a threat to creativity or strategy—it’s a tool to amplify both. The
In today’s fast-evolving digital landscape, artificial intelligence (AI) isn’t just a trendy buzzword—it’s becoming the backbone of modern marketing. Gone are the days when AI was reserved for advanced tech teams or enterprise budgets. Now, AI tools are empowering marketers to engage smarter, personalize at scale, and guide customers through every stage of the AI-enhanced
AI Marketing Infrastructure - Why visibility isn’t enough—your digital foundation needs to be ready before AI and GEO can deliver results. In the rush to embrace AI-driven marketing, many businesses overlook a crucial truth: without the right infrastructure, even the best AI tools fall flat. From broken websites and inconsistent messaging to weak content strategies,
Why visibility, credibility, and automation matter more than ever—and how AI and GEO strategies are changing the rules of marketing In today’s fast-moving digital world, getting noticed online is no longer as simple as launching a website or running a few ads. Between constant algorithm changes, growing competition, and the rise of AI tools like
Artificial Intelligence (AI) is transforming Business-to-Business (B2B) lead generation by automating processes, personalizing interactions, and leveraging predictive analytics. Businesses are increasingly leveraging AI to streamline prospecting, qualify leads more efficiently, and create personalized engagement strategies that drive conversions. In a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of
BIRMINGHAM, MI January 6, 2025 - Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan returns to continue his series he began in 2024 on how to AI in Business impacts business operations. The world of artificial intelligence (AI) is evolving rapidly, opening doors to tools and strategies that businesses can leverage for enhanced productivity,
