ANN ARBOR - Melih Oztalay, CEO of SmartFinds Marketing, provides an overview of whether your company should outsource marketing during the labor shortage and increase wages in this video interview. Outsourcing Your Lead Generation Warning, he says, there is an onslaught of companies suggesting that they can increase leads for businesses. They ask for fees
ANN ARBOR - Digital marketing pro Melih ("may-lee") Oztalay, CEO of SmartFinds Marketing in Birmingham, MI, returns to talk about how user experience becomes a key factor in how successful a business' online marketing will be. Little things like how long it takes for the home page to load becomes critical. To find out more,
ANN ARBOR - Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, Michigan, returns to provide the latest Business To Consumer eCommerce marketing tips, including the highly effective Conversion Rate Optimization marketing process. If you want results from your Internet store and Internet brand, you want to watch this video interview. More conversion rate optimization (CRO)
There’s an old saying that it’s an ill wind that blows nobody at least some benefits, and the growing trend of conversion rate optimization (CRO) is an excellent example of this. The focus on optimizing website conversions has grabbed the attention of marketers everywhere, mainly because of the high number of benefits this strategy
Conversions mean different things to different people. Or rather, to different companies. While making a sale might be a conversion for a retail or e-commerce store, if what you need is prospective clients booking a software demo, then that’s ok! Whatever the action you want visitors to your website to take, that is a
In a perfect world, everyone who comes to your website is interested in your product or service and will happily hand over their contact information. In reality, however, it doesn’t always work that way. Sometimes a good lead gets side-tracked. Maybe their lunch delivery arrived, a meeting cropped up, or perhaps they just didn’t
User experience (UX) is everything in the digital marketing world. Yes, I know you've heard it all before—content is king, SEO is vital, yadda, yadda, so isn't this just another instance of a popular buzzword? No, it's not! According to a report from Pricewaterhouse Coopers, customer experiences often fall short of their expectations, and
The whole purpose of most company websites is to bring in new customers, increase awareness of your products and services, and establish the company in the industry or marketplace. A successful website is one with high conversion rate optimization (CRO) that achieves all these things. Here’s how to find out whether your site has
President Harry S. Truman frequently used the phrase "the buck stops here," and over the years it has come to apply to leaders in practically every sphere of life. As a CEO, you carry a lot of responsibility for leading your organization and setting up all your stakeholders for success. It's a hard job,
Running your business is one thing, but making it generate enough revenue to achieve your goals can sometimes be a challenge. That’s why you have a website, but unless it’s delivering enough leads, it’s not useful. Use these conversion rate optimization (CRO) tactics and triple your sales by making a few simple website tweaks.
