ANN ARBOR—Channels Inc., developers of online event planning software, announced it landed a $520,000 seed round, led by Sahra Growth Capital, bringing its total funding so far to $571,800.

Founded by a youthful trio—Siddharth Kaul (18), Elan Rosen (20), and Ibrahim Mohammed (20)—Channels helps organizations navigate through physical work, starting in the event industry.

Jamal Al-Barrak, the managing partner of Dubai-based Sahra Growth Capital, has high hopes for Channels, already citing successful clients such as Marriott Hotels and Holiday Inn: “Channels has a bright future to disrupt the event space and eventually transition into sectors such as retail. They are pioneering the mobile-friendly approach to physical communication with big players already taking note.”

Also participating in the round was Qatar-based Doha Technology Global. Its managing partner, Abdulaziz Al-Hussein, said: “I value visionary founders that have a true passion for pushing our current boundaries and these fine young men have shown me that there is a future to even the most old-fashioned sectors.”

Founded in 2014, by Jamal Al-Barrak after a career in investment banking at Barclays, Sahra Growth Capital has targeted early stage ventures as investment opportunities. Recently, Sahra Growth Capital has started a seed sourcing approach focused on investing between $200,000 and $800,000 into seed and pre-seed stage companies with Channels being one of their recent investments. More at https://www.sahra.world/.

Channels Inc., established in 2019, is developing technology to allow physical workers to easily communicate among themselves to conduct their tasks. Combining a visual and quick-access focus, Channels enables organizations focused on physical work to have a workplace platform where they can run events, weddings, and much more.

More at https://www.seechannels.tech/.