Social Media Marketing news, topics and information
DETROIT - Social media guru Terry Bean is offering a ten-part Thought Leadership online course that will start on Jan. 17. He joins MITech TV co-hosts Matt Roush and Mike Brennan to provide details. Thought leaders receive a lot of benefit from their additional exposure. It could be as simple as: * Adding new followers
ANN ARBOR - Melih Oztalay, CEO of SmartFinds Marketing, returns to MITech TV to provide valuable e-Commerce tips for companies that want to improve their online sales during the Holiday season. The Economy for the e-Commerce Holiday Season Despite the global recession and cost of living crisis, the 2022 holiday season will see an increase.
ANN ARBOR - MITechNews has launched a new video-driven social media program called Relationship Marketing Through Educational Videos. The brainchild of this new program is Michele Hirschfield, founder of WelcomingResults.Com, which has been performing relationship marketing for years. The new wrinkle is we're adding videos that companies can use to explain their products and services
There’s an old saying that it’s an ill wind that blows nobody at least some benefits, and the growing trend of conversion rate optimization (CRO) is an excellent example of this. The focus on optimizing website conversions has grabbed the attention of marketers everywhere, mainly because of the high number of benefits this strategy
Conversions mean different things to different people. Or rather, to different companies. While making a sale might be a conversion for a retail or e-commerce store, if what you need is prospective clients booking a software demo, then that’s ok! Whatever the action you want visitors to your website to take, that is a
In a perfect world, everyone who comes to your website is interested in your product or service and will happily hand over their contact information. In reality, however, it doesn’t always work that way. Sometimes a good lead gets side-tracked. Maybe their lunch delivery arrived, a meeting cropped up, or perhaps they just didn’t
User experience (UX) is everything in the digital marketing world. Yes, I know you've heard it all before—content is king, SEO is vital, yadda, yadda, so isn't this just another instance of a popular buzzword? No, it's not! According to a report from Pricewaterhouse Coopers, customer experiences often fall short of their expectations, and
The whole purpose of most company websites is to bring in new customers, increase awareness of your products and services, and establish the company in the industry or marketplace. A successful website is one with high conversion rate optimization (CRO) that achieves all these things. Here’s how to find out whether your site has
President Harry S. Truman frequently used the phrase "the buck stops here," and over the years it has come to apply to leaders in practically every sphere of life. As a CEO, you carry a lot of responsibility for leading your organization and setting up all your stakeholders for success. It's a hard job,
Running your business is one thing, but making it generate enough revenue to achieve your goals can sometimes be a challenge. That’s why you have a website, but unless it’s delivering enough leads, it’s not useful. Use these conversion rate optimization (CRO) tactics and triple your sales by making a few simple website tweaks.
