Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to explore AI-Ready Marketing. Artificial Intelligence is reshaping marketing infrastructure, search visibility, and customer engagement going into 2026. The discussion highlighted why traditional website-first strategies no longer match how buyers research and evaluate companies in an
ANN ARBOR – Finalists Selected in First Army Digital Transformation Challenge. </strong>The National Center for Manufacturing Sciences (NCMS) has announced eight innovative finalists for the 2024 Army Digital Transformation Challenge. Hence, explaining how new technologies and methods are helping the U.S. Army improve and modernize quickly. 1. Overview of the 2024 Army Digital Transformation Challenge:
DETROIT – Through exclusive interviews and detailed analysis we explore innovative approaches to smart manufacturing focusing on the integration of Internet of Things (IoT), Artificial Intelligence (AI), and other cutting-edge technologies. These Michigan Manufacturing Industry 4.0 strategies enhance operational efficiency and quality, positioning these companies as leaders in the evolving auto industry landscape. The Fourth
ROYAL OAK - On M2 Techcast Monday Nov. 5, at 2 pm Bob Lyscas from the Michigan Manufacturing Technology Center will talk about manufacturing courses offered by the Center. At 2:15 pm Mike Balatzis, the Red Level Microsoft Solutions Manager, will discuss Digital Transformation. At 2:30 pm Dan Lohrmann, a cybersecurity expert, will discuss whether voting machines
ROYAL OAK - What is Digital Transformation and Task Automation and how does this impact your business? Cybernoor President Ahmed Alomari and Sales Manager Ralph Clifton explain in this segment of M2 TechCast. Ahmed Alomari Ralph Clifton In this discussion, you will learn more not only about Digital Transformation and Task Automation, but also: “Lift
