Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
The rise of AI-powered search engines like ChatGPT, Perplexity, and Google's Gemini represents a fundamental shift in how customers discover businesses online. But while companies invest heavily in traditional SEO, many remain completely invisible to these AI systems without realizing it. The problem isn't content quality or keywords. It's how AI bots actually read web
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to explore AI-Ready Marketing. Artificial Intelligence is reshaping marketing infrastructure, search visibility, and customer engagement going into 2026. The discussion highlighted why traditional website-first strategies no longer match how buyers research and evaluate companies in an
Pexels - CC0 License Work long enough in any field, and you’ll begin to understand how it works. That’s often the case for any job role, but it can also be the case for industries, too. Sure, you might not have the entire or even multiple vantage points on it, but if you’ve worked in
ANN ARBOR - Digital marketing professional Terry Bean joins MITechTV to provide tips on how businesses can use LinkedIn, Facebook and other social media platforms drive traffic to your website. In this video interview, Bean updates the following: Communications training, and keynotes. My big debate on next online course Marketing software driven by AI Biz
Generating leads is an important part of growing a business, but it’s only half the battle. Once you get leads, you need to track how they interact with your business and analyze what’s working and what isn’t. Metrics, like how many people visit your site or sign up for a newsletter, help you figure out
Retail marketing and promotions technology is dramatically changing how these stores are run. Technological advancements like AI have been sweeping how retail stores are promoted. However, there's much more than AI in using technology to promote a retail store. There's also a wealth of digital marketing channels to tap into, i.e. social media and email,
In today's dynamic business environment, digital marketing is a key driver of growth. Leveraging online tools and strategies can propel your business to new heights. This blog will explore how digital marketing can boost your business, the core elements of a successful strategy, and practical tips for making the most of digital channels. The Influence
Image Credit. Marketing and technology are both hugely important aspects of running a successful business. Technology gives your business the tools it needs to grow and become more efficient, cutting costs and increasing productivity across the board. Marketing boosts your customer base and improves potential sales, which in turn leads to more profit and more
BIRMINGHAM, MI February 5, 2024 – Artificial Intelligence In Business will address the explosion of AI like ChatGPT since November 2022. Since then businesses have begun to experiment with Artificial Intelligence. Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, is one of them. Melih now relies heavily on using AI to craft his social media
