WASHINGTON DC - For much of the 20th century, the American Dream followed a familiar path. Graduate from school. Find a good job. Buy a home. Raise a family. Save for retirement. Leave your children better off than you were. It wasn't easy, and it wasn't equally available to every American. Baby Boomers faced recessions,
WASHINGTON - There is a generational difference in the content that influences people to visit a company's website from social media, a new survey contends. Images are more likely to persuade millennials to click through to businesses' websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). So says Visual
NEW YORK - Mobile shopping and advertising have caught on quickly in the United States. While younger mobile users appreciate the convenience of smartphones for shopping, baby boomers are less sure. And they're a lot surer they don't like ads on their devices. eMarketer estimates that nearly three-quarters of US mobile phone users, or 59.3
