DETROIT – With the company “on a path to an all-electric future,” General Motors is taking steps to signal major changes are coming by pairing a major new marketing campaign with a complete makeover of its familiar logo.
As part of the “Everybody In” campaign, the current, squared-off blue logo will be replaced by a new one with rounded corners and lower-case type presented in an appropriately electric blue hue. This marks the most significant change in the logo of the 112-year-old company since 1964. And it comes as GM is set to make some of the biggest changes to its business strategy in decades.
“We felt it was just such a transformative moment that this is the time that we would change again,” said Deborah Wahl, GM global chief marketing officer. “Our message here is that we believe there should be an EV for everyone.”