Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
ANN ARBOR = Dave Crabill from iHemp Michigan recaps on MITech TV to testify before the Michigan Senate Regulatory Affairs Committee in support of Senate Bill 608 and Senate Bill 609, legislation intended to update Michigan’s industrial hemp laws. Crabill said he and a group of board members went to Lansing to support bills written
ANN ARBOR - In an age flooded with AI-generated content, authentic storytelling may be more valuable than ever For decades, veteran Michigan journalists Mike Brennan and Matt Roush have interviewed entrepreneurs, CEOs, engineers, innovators, investors, and policymakers shaping the future of business and technology. Now the longtime MITechTV co-hosts are launching a new venture designed
ANN ARBOR - Long-Time auto journalist Paul Eisenstein joins MITech TV to update gasoline prices, what was hot at the New York Auto Show, March auto sales for the Detroit Three, and a new Substack projects with a group of his fellow auto writers. You can get all the details by watching this video interview
EAST LANSING - Registration open for the MSU Innovation Celebration on April 7 at the Henry Center for Executive Development in East Lansing. It promotes innovation, entrepreneurship, and groundbreaking discoveries at MSU. Appearing on MITechTV to provide details is Brian Wright, Executive Director of MSU Technologies. Keynote speaker is Chad Munger. An MSU alumnus, entrepreneur,
DETROIT - Channel Sales .PRO has expanded its offerings to now include what CEO Rick Beckers describes as Video-as-a-Service Marketing. He appears on MITechTV to explain. Beckers said video is not replacing the written word, but it is making a significant impact on how people find and consume the products and services that they want
ANN ARBOR - Gary Erickson, managing partner at Executive Search Partners, said people today should not be worried about whether artificial intelligence will take their jobs. Instead people need to embrace AI to stay relevant in their jobs. Erickson's company places executive level job candidates in Information Technology manager and "C" level positions. As a
The December 2025 edition of MITechTV explored AI Conversion Intelligence as digital strategist Melih Oztalay, CEO of SmartFinds Marketing, joined host Mike Brennan. In an earlier segment, Oztalay explained how AI is reshaping visibility and why ranking is being replaced by being referenced. In this follow-up conversation, the focus shifts to what happens after a
The December 3, 2025, edition of MITechTV featured Michigan business leader and digital strategist Melih Oztalay, CEO of SmartFinds Marketing, in conversation with longtime host Mike Brennan. The segment, now posted at MITechTV YouTube Channel and as an individual episode at AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced, explored one
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to explore AI-Ready Marketing. Artificial Intelligence is reshaping marketing infrastructure, search visibility, and customer engagement going into 2026. The discussion highlighted why traditional website-first strategies no longer match how buyers research and evaluate companies in an
