Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
Marketing and Sales in 2026 is not about piling on more tools. It is about orchestrating strategy across marketing and sales so CEOs can see measurable, repeatable growth. On the October 13, 2025 MITechTV segment, hosts Mike Brennan and Matt Rousch welcomed Melih Oztalay of SmartFinds Marketing and Ken Cheo of Our Sales Coach to
AI Agents in B2B Marketing are moving from buzzword to boardroom priority. Just a year ago, most conversations centered on generative tools like ChatGPT—useful for research and content creation, but fundamentally reactive. Today the discussion is shifting to autonomous, goal-driven systems that can initiate tasks, execute workflows, and improve through feedback loops—delivering measurable impact across
Artificial Intelligence (AI) is transforming Business-to-Business (B2B) lead generation by automating processes, personalizing interactions, and leveraging predictive analytics. Businesses are increasingly leveraging AI to streamline prospecting, qualify leads more efficiently, and create personalized engagement strategies that drive conversions. In a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of
SmartFinds Marketing and Boom! Enterprises Present a Virtual Event on Leveraging AI to Maximize Business Growth Birmingham, Michigan - June 13, 2023 - SmartFinds Marketing, a leading digital marketing agency, is pleased to announce an upcoming webinar titled "Using AI for Lead Generation and Website Visitor Conversion." This informative virtual event will take place on
BIRMINGHAM, MI - Melih Oztalay, president of SmartFinds Marketing, shares details on a webinar scheduled for noon June 21, 2023, on using Artificial Intelligence for Lead Generation and Website Visitor Conversion. This webinar is part of the SmartFinds Marketing Learn from the Pros educational series. AI QUESTIONS TO ASK YOURSELF Do you know what the
BIRMINGHAM - In today’s fast-paced digital landscape, businesses are constantly seeking innovative strategies to stay ahead of the competition. One such strategy that has taken the business world by storm is leveraging artificial intelligence (AI) for lead generation and website visitor conversion. AI has not only transformed B2B cold prospecting campaigns but has also become
Do you know how to leverage AI for lead generation and website visitor conversion? AI QUESTIONS TO ASK YOURSELF Do you know what the current state of AI is? Do you know what AI tools are available to support your marketing efforts? Do you know how to use AI to increase leads and website conversions?
DETROIT - Lead generation is big deal in today’s business environment. Every business wants to get to the faces of the ideal audience and increase their chances of getting them to take a favorable decision. All of these translate to growth. Irrespective of your business type – B2B, startup, or e-commerce store, you are most
ANN ARBOR - Melih Oztalay, CEO of SmartFinds Marketing, provides an overview of whether your company should outsource marketing during the labor shortage and increase wages in this video interview. Outsourcing Your Lead Generation Warning, he says, there is an onslaught of companies suggesting that they can increase leads for businesses. They ask for fees
