LANSING—Gov. Gretchen Whitmer and leaders with the Michigan Economic Development Corp. have unveiled “You Can in Michigan,” a new talent attraction marketing campaign launching nationally to fill open jobs and grow Michigan’s population. It’s the largest state talent attraction campaign and effort in the U.S., according to the MEDC. “Michigan is a welcoming, inclusive state
LANSING – The award-winning Pure Michigan advertising campaign returns for audiences across the Midwest this spring to inspire travel in Michigan this year. In addition to the broadcast commercials, travelers can plan their perfect vacation with the help of various digital platforms and resources available on michigan.org. This year’s total warm weather advertising budget is
LANSING – The Pure Michigan tourism advertising campaign will continue through the end of the year – and the brand will live on even longer – despite a funding veto Democratic Gov. Gretchen Whitmer issued amid an ongoing budget dispute with the Republican-led Legislature. The Michigan Strategic Fund, which Whitmer reshaped last month with new
LANSING - The Pure Michigan advertising campaign in 2015 resulted in 4.6 million trips to Michigan generating some $1.4 billion spent by these out-of-state visitors, a report contends. The campaign also saw a strong return on investment of $7.67 in 2015 – up from $6.87 in 2014. Data from Smith Travel Research showed that hotel
