TRAVERSE CITY  – Magna International Inc. CEO Seetarama Kotagiri got right to the point in discussing the implications of an increasingly electrified vehicle fleet on the global automotive supply chain.

Speaking as a keynote at the Center for Automotive Research (CAR) Management Briefing Seminars last week, Kotagiri started detailing the issue almost immediately as he took the podium for the hybrid in-person and virtual conference. 

“Global automakers and suppliers have invested $300 billion into electrification, which is not just a variable anymore to manage fleet emissions,” Kotagiri told the audience of this year’s event, held at the Grand Traverse Resort in Acme. “It has become a differentiator for automakers, addressing social responsibility and also creating excitement with customers.”

Vehicle electrification was one of the central themes at the auto supply chain conference, which featured a thinner in-person crowd than usual but was available for attendees to attend digitally.

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