DETROIT— OneMagnify announced its strategic acquisition of RXA, a data analytics and artificial intelligence company in Ann Arbor. Financial details were not disclosed. OneMagnify is a market-leading provider of data-driven and integrated marketing, analytics and technology solutions to blue-chip clients across a diverse set of industrial and consumer end-markets. The company partners with clients to
New technologies and communication tools, such as social media, have forever reshaped the way marketing is thought and done. It no longer matters what kind of business you run, whether small or large. If you are still stuck with outdated marketing techniques like billboards and newspaper ads, it’s about time you realized that they are
The brand name and product name are two essential elements of a company's branding strategy. The brand name is the unique identifier or trademark that distinguishes a company from its competitors. The product name, on the other hand, is the name given to a specific product or service offered by the company. You also should
Image by Alexandra Koch at Pixabay Running a webinar for the first time can be intimidating, but it doesn’t have to be. It’s a great way to reach a larger audience and share your expertise in a certain subject or niche with the world. With some preparation and the right tools, you can host a
DETROIT - Starting a new business can be both exciting and daunting. You’re ready to turn your idea into reality. At the same time, it’s normal to worry about the possibility of failure. Leading your business to success comes with many challenges. It takes patience, planning, perseverance, and arduous work. Although there’s no single correct
DETROIT - Marketing is the key ingredient to a successful business. Every business must partake in effective digital marketing using electronic media to sell goods and services. The world is now digital, and millions of people spend hours on digital platforms, so businesses should strive to reach them wherever they are. By taking advantage of
DETROIT - If your business is launching a new product line, you may have to spend time and effort making sure your audience learns about your latest offers. Without a well-planned marketing campaign, you risk wasting money on a product that's supposed to catch on. For this reason, you need to look for enticing ways
DETROIT– Business Leaders for Michigan today announced that Randi Berris, a corporate communications leader and former statewide news editor, has joined the organization as vice president of marketing and communications, effective Nov. 30. Berris comes to Business Leaders from Huntington National Bank, where she served as senior vice president and director of external communications. Berris
DETROIT - Looking for a career change? That’s becoming increasingly common these days, as more people have started to realize the range of options available to them. Some are facing the uncomfortable realization that they might have been underutilizing their potential, while others just want a change of scenery. This is a particularly common sight
DETROIT - There are over 1.5 billion websites on the internet, and if you own a site, you’re up against some very tough competition. Hitting the right audience requires skilled search engine optimization (SEO). If you’ve been trying your hand at SEO marketing, but your site doesn’t seem to be progressing the way you’d expect
