DETROIT – There are over 1.5 billion websites on the internet, and if you own a site, you’re up against some very tough competition. Hitting the right audience requires skilled search engine optimization (SEO).
If you’ve been trying your hand at SEO marketing, but your site doesn’t seem to be progressing the way you’d expect it in terms of your ranking position and organic traffic stats, it may be because you’re doing something wrong.
There are quite a few mistakes that even the most experienced website with the best marketing strategy in the world may make.
Heres’s how you can avoid the most common SEO marketing mistakes.
Stop Targeting the Wrong Keywords
Keywords are essential in SEO marketing. You probably already know that, and you may already be optimizing your content for lots of different keywords. But if these aren’t making a dent in improving your ranking position, something may be wrong.
Check that you’re using keywords that are relevant to your business and your industry. There’s no point chasing after irrelevant keywords that don’t match user intent.
Run your keywords through a keyword tool to find out how many people are searching for that keyword. You’ll want to only use keywords that’ll score high for this metric.
Then, look for keywords that haven’t got a lot of competition. Use a keyword that’s used too much, and you’ll find it hard to get your content seen.
Stop Targeting the Wrong Audience
The first rule of any type of marketing is that you need to know your audience. Who exactly are your customers, and what are they looking for? If you run a plumbing business and your customers are business owners, you wouldn’t want to target homeowners as they are not relevant.
Stop Using Duplicate Content
Remember that content is king. If you are rehashing old content of your own or, worse still, duplicating someone else’s content, you will get penalized. That means you’ll drop down the search rankings to obscurity in no time.
Take the time to write new and original killer content.
Stop Trying to Juggle Your SEO Marketing Yourself
Unless you’re an SEO professional, you’re not going to achieve the same results as the best SEO company. Quality SEO results take time to achieve. If you want to ensure you’re getting the results you deserve, try hiring a company like The HOTH (click here for more info.)
Let them do the leg work, while you just reap the reward.
Stop Using Low-Quality Links In Your Content
Links are important in content. You’ll want to ensure you’re linking to sites that are reputable and high-ranking. Find out the DA score of the site before you link to it. You can do this by downloading the Moz toolbar for your browser.
Boost Your SEO Game By Making Fewer Mistakes
The secret to great SEO marketing is to know the rules and how to achieve the desired results without trying to break or bend them. Knowing what’s dragging your site down will help you lit it back up in the ranking, and these tips will help.
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