Press release marketing has changed dramatically in the last few years, and in 2026, it plays a bigger role in visibility and credibility than most businesses realize. Many organizations invest heavily in ads, blog publishing, and social posting, yet still feel invisible outside their existing audience. Their announcements don’t reach the outlets that shape perception.
The December 2025 edition of MITechTV explored AI Conversion Intelligence as digital strategist Melih Oztalay, CEO of SmartFinds Marketing, joined host Mike Brennan. In an earlier segment, Oztalay explained how AI is reshaping visibility and why ranking is being replaced by being referenced. In this follow-up conversation, the focus shifts to what happens after a
The December 3, 2025, edition of MITechTV featured Michigan business leader and digital strategist Melih Oztalay, CEO of SmartFinds Marketing, in conversation with longtime host Mike Brennan. The segment, now posted at MITechTV YouTube Channel and as an individual episode at AI Marketing in 2026: Why Ranking Is Being Replaced by Being Referenced, explored one
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to explore AI-Ready Marketing. Artificial Intelligence is reshaping marketing infrastructure, search visibility, and customer engagement going into 2026. The discussion highlighted why traditional website-first strategies no longer match how buyers research and evaluate companies in an
Marketing and Sales in 2026 is not about piling on more tools. It is about orchestrating strategy across marketing and sales so CEOs can see measurable, repeatable growth. On the October 13, 2025 MITechTV segment, hosts Mike Brennan and Matt Rousch welcomed Melih Oztalay of SmartFinds Marketing and Ken Cheo of Our Sales Coach to
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to discuss B2B Press Release Marketing and how SmartPress is redefining this classic communications tool for the digital and AI era. The conversation explored why press releases remain one of the most effective ways for B2B
