ANN ARBOR – Digital marketing pro Melih (“may-lee”) Oztalay, CEO of SmartFinds Marketing in Birmingham, MI, returns to talk about how user experience becomes a key factor in how successful a business’ online marketing will be. Little things like how long it takes for the home page to load becomes critical.

To find out more, watch our UX, UI, and CRO video.


What is Website User Experience (UX)?

User experience (UX) design is about understanding your website visitor and how you’re going to make their journey through your website enjoyable, while meeting your business objective to secure leads or sales. UX design directly impacts your website’s ability to convert visitors to leads or sales.

Your Website Visitors UX Journey

When you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue.

The core activity must be about converting more website visitors to sales. This process is called Conversion Rate Optimization or CRO.

CRO is about making changes to your web pages that generate sales. These changes will include layout, color, graphics or photos, and your calls to action (aka CTA).

Key Website UX Performance Statistics

  • The first five seconds of page-load time have the highest impact on conversion rates.
  • Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
  • The average mobile web page takes 15.3 seconds to load. (Google Research, 2018).
  • Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.
  • Of all the people surveyed, half said they’d be willing to give up animation and video for faster load times.
  • 53% of online shoppers expect e-commerce pages to load in 3 seconds or less.
  • As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.
  • The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.
  • The highest ecommerce conversion rates occur on pages with load times between 0-2 seconds.
  • By compressing images and text, 25% of pages could save more than 250KB and 10% can save more than 1MB (which contributes to page load times). Google, 2018.

References for all statistics can be found at