ANN ARBOR, MI September 13, 2021 – Conversion Rate Optimization (CRO) is a marketing process to generate more leads and sales from your targeted web pages, says Melih Oztalay, CEO of SmartFinds Marketing in Birmingham, MI.

CRO helps to generate more leads and sales from your target web pages with lower acquisition costs. What would 12% more leads and sales do to your revenues? CRO can achieve this for you. Consider a 4-month concerted CRO program to improve your results and be competitive.

Melih walks you through CRO in this video interview. If your website isn’t getting it done, you need to find out why and this helps you understand why.


What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is an analytical marketing process that helps to increase the success of calls-to-action website visitors will encounter during their journey. This call-to-action can vary from completing a form, contacting you by email or phone, and/or making a sale.

In order to see any quantifiable results, a well-strategized CRO program should run a minimum of four months. Keep in mind that CRO has no definite endpoint; you may have to readjust your strategy from month to month. In turn, the technology used alongside the marketing process is constantly evolving. Therefore, you can always expect to make adjustments of some sort moving forward.

The CRO process includes understanding the journey a visitor takes on your site. You will want to analyze how they got to your website, what pages they visit, where they go from one page to another, what actions they take (e.g. where and what they click). Most importantly, CRO helps you understand what prevents visitors from completing the conversion cycle.

Mathematically, the definition of conversion rate is the ratio of total website visitors to the number of visitors that take the action. You may be surprised to learn that the action your visitor completes is not what you were initially expecting. This is the problem you are trying to solve before you spend an unnecessary budget on your marketing campaigns.

Sales Slump? How to Get Better Results from Your Website Visitors

Most manufacturers have experienced sales slumps at one time or another. When it happens, it’s vital to get your sales team’s heads back in the game and find a solution to the problem. The company’s website is one of the first places you can look for clues to the problem. Here are some things you can do to discover how well the site is working for you and how you can achieve conversion rate optimization (CRO).

CRO Tactics that Increase Website Leads

The whole point of having a website is to get leads you can turn into sales, but it’s a fact of life that what we want and what we get are often two different things. Perhaps your website gets traffic, but how many of the visitors are genuine leads? And out of those leads, what percentage become customers? So, to increase the sales you get from your website, you first need to increase the number of visitors who convert into leads. These four conversion rate optimization (CRO) tactics will help you turn more of your visitors into actual leads.

Past Shows with Melih Oztalay

About SmartFinds Marketing

SmartFinds Marketing is a digital marketing agency. SmartFinds provides full marketing strategies and solutions to businesses. The marketing process is managed with a team of contemporary marketers who manage new ideas and incorporate early adoption of new strategic technologies to achieve successful results. Helping customers understand web marketing and web advertising world through education and consultation is part of any SmartFinds program.

“Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain the knowledge, expertise, and more importantly, the imagination to apply the Internet’s resources to your business needs”, says Melih Oztalay.

Melih Oztalay is an industry leader as a guest author on on many websites like Search Engine Journal. Additionally, he is a guest speaker at many conferences and events along with being a subject matter expert called on my radio shows and podcasts.

SmartFinds Marketing….Creative strategies. Innovative ideas. Use the full power of the Internet with us!