Amazon Prime Day marketing can be successful with Michigan’s own digital marketing expert Melih Oztalay, CEO of SmartFinds Marketing. A Birmingham, Michigan digital marketing agency, Mr. Oztalay talks about how your retail business can work better with Amazon during the pandemic. Amazon and Zoom are two corporations that have thrived since the COVID-19 pandemic forced countries worldwide to order their citizens to shelter in place. For example, the Forbes article “Amazon’s second-quarter earnings results just showed why the online retail giant is soaring during COVID-19“.
As quoted in the article:
“The online retail and cloud computing giant easily beat analyst expectations that it would bring in $81.24 billion in revenue for its latest quarter, which ended June 30. Amazon’s profits also doubled year-over-year to $5.2 billion in its latest quarter, which is notable considering the company said in April that it was projecting a loss of up to $1.5 billion in its second-quarter due to the high costs associated with operating during the coronavirus pandemic.”
Amazon Prime Day Marketing for Retailers
Consumer spending in the U.S. during the 2020 pandemic may be down but spending online with Amazon is high as people are doing most of their shopping online. Many online shoppers are patiently awaiting one of the most popular global shopping events, Amazon Prime Day. Prime Day is an Amazon exclusive event that provides lucrative opportunities for Amazon Prime Members.
An interesting 2019 fact: Amazon Prime Day surpassed the combined sales of 2018’s Black Friday and Cyber Monday.
Amazon Prime Day 2020 is scheduled in October, although the exact date is still to be announced. As a result of COVID-19, the date was moved in 2020. The announcement of Prime Day’s date has normally been kept secret until about a week in advance. However, rumored dates are often leaked so that retailers can adequately prepare to take advantage of the opportunity.
While Prime Day is exclusive to Amazon purchases there are opportunities for retailers to use the event for non-Amazon campaigns. Given the widespread revenue losses in 2020 thus far, a well-planned marketing strategy will be crucial for brand and retailer success. You want to take full advantage of this unique Prime Day.
Amazon Prime Day Marketing Webinar
Join the SmartFinds Marketing Amazon Prime Day webinar on Wednesday, September 9, 2020, @ 2 PM EST on GoToWebinar.
Your learning highlights include:
- How to maximize sales and profitability on Prime Day
- Forecasting sales & inventory spikes
- The 3 mistakes to avoid
- ….and much more
After the webinar, a copy of the webinar recording (MP4) and the webinar presentation (PDF) will be provided to all registrants and attendees
About SmartFinds Marketing
SmartFinds Marketing is a web marketing agency centered around helping customers understand web marketing and web advertising world through education and consultation. The execution of the marketing process is managed through contemporary marketers who manage new ideas and incorporate the early adoption of new strategic technologies.
Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain knowledge, expertise, and more importantly, the imagination to apply the Internet’s resources to your business needs.
Our CEO, Melih Oztalay, is an industry expert who is a guest speaker at many conferences and events along with being a guest author on many websites like Search Engine Journal. Utilizing years of experience and industry expertise, he provides his insights and opinions about the web marketing industry.
As your web marketing agency, we develop strategies for sales, sales leads, and sales support. As your partner, we research, develop a plan, and manage its execution. Web marketing is an intricate process and we help you interpret and understand the results every step of the way.
Creative strategies. Innovative ideas. Use the full power of the Internet with us at www.smartfindsmarketing.com. You can read more from Melih Oztalay about the pandemic at “Digital Marketer Response: Pandemic Not Time To Cut Advertising, Marketing“.