ANN ARBOR – MITechNews has launched a new video-driven social media program called Relationship Marketing Through Educational Videos. The brainchild of this new program is Michele Hirschfield, founder of WelcomingResults.Com, which has been performing relationship marketing for years.
The new wrinkle is we’re adding videos that companies can use to explain their products and services that will be shared not only by MITechNews.Com, WelcomingResults and the companies themselves. Each will be personalized with a spokesperson who becomes the face of the company.
RELATIONSHIP MARKETING
The three essential components are people–strategy, knowing your audiences, and communication. The relationship strategy needs to be long term. Connecting you with your audiences through video will increase belief and build trust and loyalty to heighten awareness of the desired result.
People need to feel valued. The strength of the relationship lies in education throughout the entirety of that relationship. Campaign videos will help sustain these relationships by communicating your campaign messages personally through education.
Communicating frequently through education videos will help you cultivate your relationships. Personalized videos will help solidify these relationships and improve awareness of your preferred outcome.
EDUCATION
Training by educating your audiences through a series of campaign videos is a personalized approach to building understanding and solidifying these relationships by putting a face to your voice.
WHY MITECHTV?
Mike Brennan of MiTechTV can create, upload, analyze and adapt your YouTube channel.
Mike Brennan of MiTechTV has the skill to customize your YouTube channel: Layout, Branding (channel art), and Basic Information.
Mike Brennan of MiTechTV will coach you before launching the YouTube channel.
Mike Brennan of MiTechTV will supply analytics for each Campaign video seri
Watch the video below for an example of how Video Relationship Marketing works.
