LAKE ORION – Rick Beckers, CEO of The Channel Crew, joins MITech TV to discuss how his company helps technology vendors build and expand the partner networks they need to reach business customers.
The Channel Crew is a channel sales and marketing consultancy that connects technology vendors with trusted advisers, including managed-service providers, cybersecurity firms, systems integrators, telecom agents, consultants and AI service providers. Its services include channel strategy, partner recruitment, sales training, marketing, lead generation, technology marketplaces and AI consulting.
During the interview, MITechNews Editor and Publisher Mike Brennan also announces that MITechNews plans to launch its Michigan AI Ecosystem Directory during the fourth quarter.
The directory is being developed as a statewide resource listing Michigan AI companies along with the businesses that support them. Those service providers will include attorneys, CPAs, marketing specialists, fractional executives, technology consultants and other professionals that work with startups and small businesses.
The goal is to make it easier for Michigan AI entrepreneurs, investors, customers and service providers to find one another and build the relationships needed to grow the state’s emerging AI economy.
Visit www.thechannelcrew.com to learn more.
