Report: Internet Of Things Huge Tool To Generate New Revenue

Report: Internet Of Things Huge Tool To Generate New Revenue

DOWNERS GROVE, Ill.  – The Internet of Things has the potential to deliver cost savings and generate new revenues for organizations that can handle IoT’s complexity, build new workforce skills and address heightened security demands, according to a new report released today by CompTIA, the leading trade association for the global technology industry.

CompTIA “2019 Trends in Internet of Things” gauges the current state of play for commercial deployment of IoT solutions. Some 500 U.S. companies were surveyed on their current and future plans for IoT.

Organizations were fairly evenly split when asked about the potential financial impact of IoT. About 35 percent see IoT as primarily a way to save costs, while 31 percent see it as a revenue-generator. The remaining firms expect to see a mix of cost savings and new revenue.

Potential sources of new revenue could include increased production, monetizing data or creating product-as-a-service offerings.

“This recognition that IoT is not simply a tool for cost savings, but a potential source of new revenue, is mirrored by our finding that for a majority of companies funding for IoT projects often comes from places other than the IT department,” said Seth Robinson, senior director for technology analysis at CompTIA. “This demonstrates not only the importance of IoT to future strategy, but the company-wide impact IoT tends to have.”

Regardless of where the funding comes from, companies acknowledge they are challenged by determining the return on their investment in IoT. Nearly six in 10 say it will be very difficult or moderately difficult to make that ROI calculation; 43 percent say upfront costs are a major hurdle; and 34 percent cite ongoing costs as an issue.

“There is a tremendous opportunity for internal IT teams or external technology partners to lead the discussion on ROI,” Robinson noted. “As technology plays a more strategic role for organizations, investments should be evaluated more in terms of a growth mindset, looking at the overall return to the business.”

Beyond cost considerations, the report identifies other critical factors must be address for IoT projects to succeed.

  • The Internet of Things ecosystem is complex – Many pieces must come together to build a successful IoT implementation. This includes the hardware “things;” software for connecting and orchestrating activities; rules and standards to enable mass adoption; and services to deliver the true value of the new data that’s being generated. Few companies feel they have high expertise in any of these areas.
  • New skills are needed for IoT success – Beyond the emergence of new job roles such as IoT architects and IoT security specialists, companies will likely need to upgrade existing technology skills in cloud computing, networking and security. In fact, security tops the list of critical skills needed for IoT, as identified by companies in the CompTIA study. Data management and analysis, networking, device support, cloud computing and artificial intelligence are also viewed as skills critical to IoT success.
  • Handling IoT security – As any new innovation takes hold, the security stakes are raised. With IoT companies will face a monumental challenge: applying digital security to processes that have never before been digitized. Six in 10 companies in the CompTIA study said cybersecurity should be the priority in IoT deployments, while 24 percent said they would prioritize innovation over security.

To download a free copy of the CompTIA report “2019 Trends in Internet of Things” visit https://www.comptia.org/resources/2019-trends-in-internet-of-things.

MITechNews.Com is co-producing IoT TechConnect April 29 at the Michigan Science Center. It features eight break out sessions, dozens of exhibitors and a sharp focus on IoT in Michigan. To learn more, click on www.iottechconnect.com

 

By |2019-02-14T20:32:52+00:00February 13th, 2019|Featured, IoT|

About the Author:

Founder of Michigan News Network, and serves as CEO, as well as Editor & Publisher of MITECHNEWS.COM. Brennan has worked since 1980 as a technology writer at newspapers in New York, NY, San Jose, CA., Seattle, WA., Memphis, TN., Detroit, MI., and London, England. He co-founded and served as managing editor of Pacific Rim News Service (SEATTLE), which developed a network of more than 100 freelance journalists in 17 Asia-Pacific countries.

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