TV Advertising

How Does Connected TV Advertising Work? What Is Important To Consider?

Broadcast television as an advertising medium continues to be popular despite the rapid development of innovative technology. It is still one of the most widespread media, with an audience of millions of viewers. TV is a less technologically advanced medium than targeted advertising on the Internet. However, with its help, it is possible to reach

By |2023-03-07T19:59:19-05:00March 7th, 2023|Guest Columns|

Pure Michigan TV Campaign Wins Mercury Award

LANSING – Pure Michigan has won a Mercury Award for Best Broadcast Advertising: TV given by the U.S. Travel Association and the National Council of State Tourism Directors. The Pure Michigan brand was created by McCann Detroit, based in Birmingham. “In the past two years, we have made a significant effort to respond to a

By |2017-09-01T12:43:54-04:00September 1st, 2017|New Products / Contracts|