Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
BIRMINGHAM - AI agents in marketing are changing how businesses structure their marketing departments, execute campaigns, and connect strategy with lead generation. Over the past two years, artificial intelligence has become one of the most discussed topics in business. Since generative AI tools became mainstream, companies across industries have started experimenting with platforms such as
Press release marketing has changed dramatically in the last few years, and in 2026, it plays a bigger role in visibility and credibility than most businesses realize. Many organizations invest heavily in ads, blog publishing, and social posting, yet still feel invisible outside their existing audience. Their announcements don’t reach the outlets that shape perception.
Marketing and Sales in 2026 is not about piling on more tools. It is about orchestrating strategy across marketing and sales so CEOs can see measurable, repeatable growth. On the October 13, 2025 MITechTV segment, hosts Mike Brennan and Matt Rousch welcomed Melih Oztalay of SmartFinds Marketing and Ken Cheo of Our Sales Coach to
Image Credit. Marketing and technology are both hugely important aspects of running a successful business. Technology gives your business the tools it needs to grow and become more efficient, cutting costs and increasing productivity across the board. Marketing boosts your customer base and improves potential sales, which in turn leads to more profit and more
Pexels The business world can be a challenging landscape to be a part of. There is a lot of noise to cut through and other companies you must compete with. It’s important that you’re always thinking a few steps ahead and analyzing ways to do better. This will help you increase sales and boost brand
Digital marketing has exponentially grown over the years and is revolutionizing how companies engage with their target audience. With internet users accounting for 63.5% of the world's population, entrepreneurs are leveraging cutting-edge digital platforms to showcase their businesses to consumers online. A recent Statista report predicts that companies globally will spend approximately $701.20 billion in
DETROIT - Are you mad over marketing? If not, then your company is likely to struggle to capture the customers who are trapped by the circling brand-sharks. To rescue your products from becoming extinct, you must focus on building a marketing strategy. Here is how you can do that to get those dollars coming in.
