Branding

Top 8 Tips to Make Product Packaging That Turns Heads

DETROIT - Packaging is more than just storage for a product. It’s the first impression of a product. For this reason, packaging is an important marketing tool; it presents the qualities of your product to a consumer. If you have created an exceptional product, why not show that off to consumers? Photo credit Jess

By |2021-07-23T10:47:49-04:00July 22nd, 2021|Guest Columns|

5 Tips for Entrepreneurs To Succeed In The Cannabis Market

DETROIT - Before you launch your startup company, you should first get ideas of how the cannabis market landscape looks like. Things like, what are the main risks? What is the profit potential? And who will be your closest competitor? Given the short history of the cannabis industry, no entrepreneur can entirely know how it

By |2021-06-10T10:28:28-04:00June 10th, 2021|Guest Columns|

MITechTV: Branding And Film Making During Pandemic, U-M Tech Transfer, COVID-19 Risk Prediction App

ANN ARBOR - On MITech TV today, Publicist Karrin Black talks about keeping your brand top-of-mind during the pandemic. Film writer Jeff Gross will discuss the changing landscape of film during our COVID-19 times. U-M Software Licensing Director Drew Bennett provides details on working with makers on 3D printed face shields. Infectious Disease Expert Fred

By |2024-04-04T14:18:42-04:00May 11th, 2020|M2 TechCast, Podcasts|