DETROIT – Watch and luxury goods maker Shinola on Friday promoted Shannon Washburn its first female chief executive. Washburn has been with Shinola since 2012 and moved to Detroit from Texas in 2015.

Washburn replaces Tom Lewand, a previous team president of the Detroit Lions, who handed in his Shinola CEO title this week. Lewand is to leave Shinola Dec. 31, and then take on an unspecified “new professional role.”

She started off as the company’s vice president of watch development and became president in early 2018, replacing Jacques Panis. Prior to Shinola, Washburn spent 14 years at watch and accessories company Fossil, and before that was a buyer for Dillard’s.

Lewand joined Shinola and became its CEO in June 2016. He was fired from his previous job as Lions team president in November 2015 after 20 years with the organization.

Shinola was started in Detroit in 2011 by Tom Kartsotis, the founder of Fossil. Washburn is to report to Kartsotis, the company said.

“I am honored to be offered the position of CEO,” Washburn said in a statement. “Shinola has been a place of professional growth for me, and I am grateful to have the opportunity to play a key role in the brand’s journey. I look forward to the challenges ahead as our business evolves.”