DETROIT – Herman Moore has joined Clicktivated as an investor in the business that is transforming video by connecting viewers, through direct engagement, to individual products and information in the video.  Patented technology enables item-level identification and the ability for the viewer to click.

Clicktivated will be using the investment to continue to grow its retail and travel capabilities, as well as to develop new features and to expand into even more industries.

Moore is also the owner and CEO of Team 84, LLC, a certified MBE full-service marketing and advertising agency. A graduate of University of Virginia, Moore was the Detroit Lions’ first-round draft pick in 1991. He went on to earn accolades on the field and off the field as an NFL analyst, promotional products vendor, Cinnabon franchisee and consultant to corporate and nonprofit clients. He was a Crain’s Detroit Business 40 under 40 honoree in 2003.

As a Detroit resident, It’s important to Herman to invest in his city, and help Detroit’s businesses build and grow. Clicktivated was founded in Detroit. Clickable video is a market that has yet to be fully tapped.

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