“Michigan entrepreneur Terry Bean explains why behavior—not personality—is the key to improving communication, reducing conflict, and building high-performing teams.”
DETROIT – Most workplace assessments tell people who they are. Terry Bean believes the more important question is who they want to become.
Bean, a longtime Michigan entrepreneur and social media strategist, is the CEO of Behavioral Elements, a new consulting and training company that helps organizations improve communication, reduce workplace conflict, strengthen leadership, and build higher-performing teams.
In this video interview, Bean explains why many traditional personality assessments fall short. While they can provide useful insights into how people think and interact, they often do little to help employees and leaders change behaviors that affect business performance.
Behavioral Elements takes a different approach. Using the 4 Drive Framework developed by Harvard University researchers Dr. Paul Lawrence and Dr. Nitin Nohria, the program focuses on understanding the behaviors people choose and how those choices influence relationships, productivity, and organizational success.
The premise is simple: emotions and thoughts can be difficult to control, but behavior is a choice. By learning how to make better behavioral decisions, individuals can become more effective leaders, teammates, and communicators.
Bean discusses how Behavioral Elements helps companies create stronger cultures, improve employee engagement, and accelerate growth by giving people practical tools to change behavior rather than simply understand personality.
