Social Media Marketing news, topics and information
ROYAL OAK - Tom Lawrence, founder of Lawrence Technology Services, talks about his panel at IoT Tech Connect on April 29 that will show how local entrepreneurs are using social media to extend their reach, grow their brand and increase profits. The moderator is Terry Bean, CEO of Motor City Connect. Also on the panel
WASHINGTON - There is a generational difference in the content that influences people to visit a company's website from social media, a new survey contends. Images are more likely to persuade millennials to click through to businesses' websites from social media (33%), while offers/promotions are more likely to influence baby boomers (38%). So says Visual
BIRMINGHAM, MI - Dealerships continue to struggle attracting local consumers to their stores with the increase in marketing channel competition. The problems range from other brand competition to competition from within the brand. Other sources include in-brand marketing channels from Tier 1, Tier 2 and Tier 3. This doesn’t mean a dealership cannot find marketing
ANN ARBOR—An algorithm-based system that identifies telltale linguistic cues in fake news stories could provide news aggregator and social media sites like Google News with a new weapon in the fight against misinformation. The University of Michigan researchers who developed the system have demonstrated that it’s comparable to and sometimes better than humans at correctly
BIRMINGHAM, MI – What if I told you SmartOne is a advanced digital local marketing auto dealership program with proven results that increase a dealership’s awareness among local active vehicle buyers. What if I told you this program SmartOne also is co-op compliant with OEMs, and that it increases service center appointments and profits as
ANN ARBOR — Facebook, LinkedIn, and Twitter have the least satisfied users in social media, according to the latest data from the American Customer Satisfaction Index 2018 E-Business Report. Customer satisfaction with social media as a whole fell 1.4 percent to a score of 72 on the ACSI’s 100-point scale, ranking it among the bottom
ROYAL OAK - How do you create meaningful connections in a hyper-communicative world? Tim Moynihan, editorial services and media strategist for Airfoil Public Relations explains in this interview. Moynihan explores the question with so many lines of digital communication at our disposal, the potential to form lasting connections with media -- and audiences directly --
ANN ARBOR - Surveys and self-reports are a time-honored way of trying to predict consumer behavior, but they have limitations. People often give socially desirable answers or they simply don't know or remember things clearly. A new study by Carolyn Yoon, University of Michigan professor of marketing, and colleagues Alexander Genevsky of Rotterdam School of
ROYAL OAK - Businesses have become far too reliant on social media automation to the point they believe it is the end point of their marketing process. Businesses are broadcasting into social communities as though it was a radio station. The problem is no one is listening on the other end, Melih Oztalay, President of
ROYAL OAK - TechStak’s Nicole Pasuit kicks off a discussion on Technology and the Customer Experience: A Small Business Focus, with two experts who speak to low-cost, high value tools for SMBs and how they can improve their customer experience – just like the big companies do. Nicole Pasuit Chad Ghastin is an Independent Consultant and
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