Unsplash - CC0 License Business leaders are always looking for alternatives to digital ads. However, despite the amount of talk about organic SEO, generative engine optimization, and other techniques, advertisements remain the dominant strategy even in 2026. Here are some of the ways that digital ads are more effective than you might think. They can
LANSING - Every March millions of Americans fill out NCAA tournament brackets… and most of them lose. Why? Because picking winners isn’t just about knowing basketball. It’s about strategy. That’s where SmartBracket comes in. SmartBracket is an AI-powered decision tool designed to help you build a smarter NCAA tournament bracket. Instead of guessing, the software
Special Report MITechNews Special Report: The Future of Employee Benefits Small businesses across Michigan are struggling with rising healthcare costs, employee turnover and growing pressure to offer better workplace benefits. In this special MITechNews series, we examine how employers are responding to these challenges — and the new strategies some companies are exploring to support
ANN ARBOR - Artificial intelligence may be quietly eliminating the first rung on the career ladder — and the impact could soon be felt across Michigan’s economy. A new national survey from Resume.org finds that 21 percent of companies have already stopped hiring entry-level workers because of AI, while 36 percent expect to stop hiring
LANSING - Michigan’s once booming cannabis industry is beginning to contract as the number of active marijuana business licenses declines and hundreds of previously issued licenses disappear from the market. Data from the Michigan Cannabis Regulatory Agency (CRA) shows that Michigan had about 2,171 active cannabis licenses by the end of 2025, covering growers, processors,
ANN ARBOR – Crude oil prices nearing $100 per barrel are pushing up gas prices, grocery costs, and household expenses across Michigan and the United States. While most consumers notice the impact first at the gas pump, economists say the real effect of higher oil prices spreads far beyond gasoline. From groceries to airline tickets
ANN ARBOR = Artificial intelligence is rapidly reshaping industries once thought immune to automation, and the U.S. real estate business could be among the first major professional sectors to feel the impact. For decades, home buyers and sellers have relied on real estate agents to access listings, negotiate deals, manage contracts, and navigate the complex
ANN ARBOR - Artificial intelligence is beginning to influence who gets hired as workers face growing uncertainty about their skills and career paths in a rapidly evolving economy. AI Is Quietly Reshaping Hiring Decisions Artificial intelligence is beginning to influence who gets hired — and many workers worry they may not be ready. A new
ANN ARBOR - As legal cannabis sales surge nationwide, thousands of provisioning centers this month now face payment challenges. Across the United States, cannabis retailers are reporting disruptions to debit-style payment platforms long used to help cannabis businesses reduce reliance on cash. The shutdowns are the result of an undo interference on the part of
Car buying rarely starts at a dealership anymore. Most buyers begin their journey online, researching models, comparing prices, watching reviews, and exploring dealership websites before ever stepping into a showroom. Because of this shift, automotive brands and dealerships have had to rethink how they reach potential customers. Digital marketing now plays a central role in
