ANN ARBOR – When we think of head-up displays, we tend to think of supersonic jet pilots careening through the upper atmosphere with data hovering before their eyes. But Microvision, a maker of MEMS-based head-up display technology, is also pursuing more mundane niches like wearable displays for automotive technicians.
The company is ramping up efforts to sell a $3,995 device called the Nomad Expert Technician System, which lets automotive technicians access manuals and other service information while they work.
Industry analysts say the move is not a surprise. Wearable computing has drawn a lot of interest, said Marlene Bourne, a senior MEMS analyst at the research firm In-Stat/MDR. But as high-volume applications move along more slowly, she says, companies are reaching out into profitable niche applications.
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