GRAND RAPIDS – HealthBar, a provider of custom healthcare services to consumers and businesses across its service areas, has hired Michael Lomonaco in a new role as its Director of Sales and Marketing and a member of the leadership team.

In this role, Lomonaco will lead sales and marketing with a focus on cementing HealthBar’s brand and presence not only in the State of Michigan but also across the country while also providing strategic input and direction in partnership with founder, Nathan Baar, and the leadership team.

HealthBar provides custom healthcare services to consumers and businesses across its service areas. The company’s initial menu of services surrounded COVID-19 testing. New services will soon be offered focusing on providing easily accessible, affordable and convenient healthcare. HealthBar also partners with organizations to offer at-location testing for employees as well as an expanding menu of medical services including their newest program, their Healthcare Partnership Program. Through this program, HealthBar will provide concierge medical support, navigation and chronic disease management services to businesses working to reduce their medical expenses and utilization.

Most recently, Lomonaco served as the Chief Community Engagement Officer and Director of Marketing and Sales at John Ball Zoo.  Prior to joining the Zoo, Lomonaco served as the director of marketing and communications at the global technology consulting firm OST, where he oversaw marketing, communications and public relations across three domestic and three international locations.

“I am honored to serve and lead the sales and marketing efforts at HealthBar as, together, we change how healthcare is delivered by providing a more consumer friendly, transparent model of service, I’m thrilled to work with Nathan and the incredible team of professionals doing life-changing work of reducing an individual’s dependence on the healthcare system.”