J.D. Power: Travel Sites Lag Overall Online Customer Satisfaction
TROY–Travel apps and websites are heavily relied-upon digital tools used by travelers, containing everything from the QR codes used to board the plane to rental car location and digital hotel keys. Despite this critical role, according to the recently released J.D. Power 2023 U.S. Travel App Satisfaction Study and the J.D. Power 2023 U.S. Travel Website Satisfaction