Today's buyers have access to more information than at any point in history. As a result, AI-driven buying decisions are becoming increasingly common across B2B industries, as buyers use artificial intelligence to evaluate vendors, compare solutions, identify risks, and summarize large volumes of information in seconds. For decades, B2B marketing followed a relatively straightforward model.
BIRMINGHAM - AI agents in marketing are changing how businesses structure their marketing departments, execute campaigns, and connect strategy with lead generation. Over the past two years, artificial intelligence has become one of the most discussed topics in business. Since generative AI tools became mainstream, companies across industries have started experimenting with platforms such as
Press release marketing has changed dramatically in the last few years, and in 2026, it plays a bigger role in visibility and credibility than most businesses realize. Many organizations invest heavily in ads, blog publishing, and social posting, yet still feel invisible outside their existing audience. Their announcements don’t reach the outlets that shape perception.
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of SmartFinds Marketing, to explore AI-Ready Marketing. Artificial Intelligence is reshaping marketing infrastructure, search visibility, and customer engagement going into 2026. The discussion highlighted why traditional website-first strategies no longer match how buyers research and evaluate companies in an
AI Agents in B2B Marketing are moving from buzzword to boardroom priority. Just a year ago, most conversations centered on generative tools like ChatGPT—useful for research and content creation, but fundamentally reactive. Today the discussion is shifting to autonomous, goal-driven systems that can initiate tasks, execute workflows, and improve through feedback loops—delivering measurable impact across
Artificial intelligence has moved beyond the buzz. For today’s marketers, the real conversation is about AI marketing tactics—the practical, strategic ways AI can support faster content creation, smarter decision-making, and stronger campaign performance. Businesses that once hesitated are now realizing that AI isn’t a threat to creativity or strategy—it’s a tool to amplify both. The
Why visibility, credibility, and automation matter more than ever—and how AI and GEO strategies are changing the rules of marketing In today’s fast-moving digital world, getting noticed online is no longer as simple as launching a website or running a few ads. Between constant algorithm changes, growing competition, and the rise of AI tools like
Artificial Intelligence (AI) is transforming Business-to-Business (B2B) lead generation by automating processes, personalizing interactions, and leveraging predictive analytics. Businesses are increasingly leveraging AI to streamline prospecting, qualify leads more efficiently, and create personalized engagement strategies that drive conversions. In a recent episode of MITechTV, hosts Mike Brennan and Matt Roush welcomed Melih Oztalay, CEO of
