M2 TechCast: Airfoil Group Helps Clients Strengthen Brand Messaging

ROYAL OAK – Jeff Lutz is an Airfoil Group Boomerang employee, who started his career at Airfoil Group, left and returned a year ago to become vice president. He’s working hard to build great professionals as well as land a new technology clients. Although Airfoil also has non-tech clients.

Airfoil’s core competencies include public relations, media relations, assistance creating content for company websites are just some of Airfoil’s specialities, he says. One tactic, Lutz says, is picking clients who are challenger brands – rising starts that haven’t reached their true communications potential, yet. One of those clients is TechSmith, a Lansing company known for its video editing software. Airfoil helped TechSmith build its communications by making sure its message was stronger.

To hear the rest of Jeff’s story, click on https://soundcloud.com/internet-advisor-755109612/m2techcast-episode-118-airfoil-vice-president-jeff-lutz