M2 TechCast: Airfoil Group Helps Clients Strengthen Brand Messaging

M2 TechCast: Airfoil Group Helps Clients Strengthen Brand Messaging

ROYAL OAK – Jeff Lutz is an Airfoil Group Boomerang employee, who started his career at Airfoil Group, left and returned a year ago to become vice president. He’s working hard to build great professionals as well as land a new technology clients. Although Airfoil also has non-tech clients.

Airfoil’s core competencies include public relations, media relations, assistance creating content for company websites are just some of Airfoil’s specialities, he says. One tactic, Lutz says, is picking clients who are challenger brands – rising starts that haven’t reached their true communications potential, yet. One of those clients is TechSmith, a Lansing company known for its video editing software. Airfoil helped TechSmith build its communications by making sure its message was stronger.

To hear the rest of Jeff’s story, click on https://soundcloud.com/internet-advisor-755109612/m2techcast-episode-118-airfoil-vice-president-jeff-lutz

By |2018-03-13T19:07:08+00:00March 13th, 2018|M2 TechCast, Podcasts|

About the Author:

Founder of Michigan News Network, and serves as CEO, as well as Editor & Publisher of MITECHNEWS.COM. Brennan has worked since 1980 as a technology writer at newspapers in New York, NY, San Jose, CA., Seattle, WA., Memphis, TN., Detroit, MI., and London, England. He co-founded and served as managing editor of Pacific Rim News Service (SEATTLE), which developed a network of more than 100 freelance journalists in 17 Asia-Pacific countries.

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