GRAND RAPIDS — Two advertising services companies have joined forces in a bid to create a “one-stop shopping” experience for their clients.
Digital advertising services provider Adtegrity.com Inc. has acquired Media Place Partners LLC, an East Grand Rapids-based media buyer, executives at the companies confirmed to MiBiz.
Principals at the two firms say the deal, which closed June 30, will create the region’s largest independent media buying and advertising firm.
“It makes us a real powerhouse in West Michigan,” said David Kettler, principal of Media Place Partners. “It’s a reflection of the growth of Grand Rapids and really positions us as the largest media services company in West Michigan.”
Media Place Partners, with just under 10 employees, will continue to operate under the same name, Kettler said.
The deal offers Adtegrity an opportunity to expand beyond web and mobile ad buying to more traditional advertising methods, according to President and CEO Scott Brew.
“It’s an opportunity to have one plus one equal three. Both entities in their own right are looking to grow their core businesses,” Brew said. “We’re essentially providing an all-in-one media services company that can help buy efficiently. The fact that we’re an independent company not affiliated with a larger media organization that won’t preferentially run ads on their own companies — that’s helpful. It really doesn’t exist, certainly in the West Michigan market or really in the Michigan market in general.”
To read the rest of this story in MIBiz, click on https://mibiz.com/item/24983-adtegrity-eyes-growth-with-acquisition-of-media-place-partners?utm_source=newsletter_7142&utm_medium=email&utm_campaign=monday-morning-mibiz-gr-groups-explore-mobility-options-coffee-roaster-under-new-ownership
