DETROIT – Kimberly Palter has been named director of marketing and communications for the Wayne State Office of Economic Development and TechTown.

Palter comes to TechTown with 14 years’ experience in marketing and communications including a decade with the Detroit Red Wings and Olympia Entertainment.

Kimberly Palter

“I am thrilled that someone of Kimberly’s experience and deep professional roots in the Detroit area will be joining the TechTown, Wayne State team,” Ned Staebler, CEO TechTown. “Her leadership and expertise in both marketing and communications will help elevate our brand and increase awareness of TechTown and all we do.”

In her most recent role as Director of Integrated Media for the Detroit Red Wings, Palter oversaw content marketing, social media, editorial and websites. Through the creation of compelling stories and original content, Palter helped double social and digital sponsorship revenue. Under her leadership, the Red Wings’ social media channels consistently ranked at the top of the NHL.

In her new position, Palter will serve as a member of the leadership team and spearhead the development and continuance of communication, branding and marketing strategies for the Office of Economic Development and TechTown. As chief storyteller for TechTown’s clients, fellows, scholars, students, alumni and industry partners, she will also act as the primary news media contact.

“After years in the professional sports industry promoting iconic Detroit brands in the Red Wings and Tigers, I’m thrilled to take the next step in my career and join the great staff Ned has put together,” Palter said. “I look forward to telling the story of how TechTown helps startups and established businesses develop, launch and grow, while strengthening and diversifying the local economy.”

Palter resides in Huntington Woods with her husband, Robert, and daughter, Ada. Originally from West Bloomfield, she has a bachelor’s degree from Northwestern University’s School of Communication.