GRAND RAPIDS – Lambert, Edwards and Associates Inc. of Grand Rapids launched a new practice last week, responding to the growing demands of clients who need services in strategic planning, raising capital or transitioning the business to the next generation.
“It really came down to the leverage piece and our clients asking more from us and the business mindset,” CEO Jeff Lambert told MiBiz. “We’ve always been a PR firm that could read an income statement. We’ve always had a business mindset to our approach, and this is really the next evolution of that mantra.”
Running the new practice is Rob Dwortz, the former president of The Bank of Holland who departed following the 2015 merger with Chemical Financial Corp. when his position was eliminated. Dwortz then set up his own consulting business. Two years ago, he worked with LE&A, an early client, on strategic planning.
As the firm executed on the strategic plan in 2016 and began moving toward forming the consulting and advisory practice, Lambert reconnected near the end of the year with Dwortz, who joined the firm in early 2017 as president. Since then, he’s worked to craft a business plan for the new practice, which gives LE&A additional services to offer existing and prospective new clients.
The as yet unnamed practice — which the firm plans to brand separately — moves LE&A beyond the traditional role of providing PR, IR and integrated marketing.
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