FARMINGTON HILLS – Bosch North America has promoted Tim Frasier regional president for its Cross-Domain Computing Solutions division and his leadership team.
With the Cross-Domain Computing Solutions division Bosch customers receive electronics system expertise and the requisite software from a single source. Software, electrical, and electronics engineers from the areas of driver assistance, automated driving, car multimedia, powertrain, and body electronics make up the new division, which also brings together hardware and software engineering for vehicle computers, sensors, and control units for all vehicle domains.
Frasier, who has held numerous management positions at Bosch in areas of hybrid vehicle technology, powertrain, and body and chassis electronic teams, has been named regional president for Cross-Domain Computing Solutions in North America. In addition to overseeing operations of the new division in North America, Frasier will directly lead the Advanced Network Solutions area of the business.
Most recently, Frasier served as regional president of Automotive Electronics for Bosch in North America, where he was responsible for engineering, manufacturing and sales activities in North America for the Automotive Electronics business. Frasier’s responsibilities included business areas beyond automotive with oversight of North American business activities in consumer electronics with Bosch Sensortec and light e-mobility with Bosch eBike Systems.
“Over the course of an impressive 25-year career with Bosch, Tim has continually distinguished himself as a leader personally invested in the success of Bosch associates and the business,” said Mike Mansuetti, president of Bosch in North America. “The creation of the Cross-Domain Computing Solutions division is a significant endeavor for Bosch, and a necessary one as pioneers in automotive electronics to expand our leadership in the digitization of vehicles.”
Dr. Kay Stepper and Stefan Buerkle will also assume leadership roles within the Cross-Domain Computing Solutions division.
Dr. Stepper will serve as senior vice president, system engineering and lead the Automated Driving and Driver Assistance business. He was previously senior vice president of engineering for the Chassis System Control division and head of the regional business unit Driver Assistance and Automated Driving at Bosch in North America.
Buerkle will serve as senior vice president, customer accounts and will lead the Connected Information Solutions business. He most recently served as regional president of Car Multimedia for Bosch in North America.
Previously, Buerkle held global sales positions in the United States and Germany. He has extensive experience leading cross-functional global customer sales teams, including developing a global customer strategy to drive sales growth and guiding product innovation.
In 2018, Buerkle led the Bosch Car Multimedia customer team that was recognized by General Motors for performance, quality, and innovation as a GM Supplier of the Year.
The implementation of Bosch’s Cross-Domain Computing Solutions division, which includes 17,000 associates globally, comes at a time when the market for software-intensive electronic systems is on pace to thrive, with growth of 15 percent annually expected through 2030. Bosch’s expertise in both software and electronics development and four decades of experience developing vehicle software in-house uniquely positions the company to pave the way for the future of automotive electronic architecture.
In the future, the Cross-Domain Computing Solutions division will develop the software for vehicle functions like park-assist, lane-keeping support systems and navigation as well as the software on which vehicle computers and control units are based. This will result in a faster release of new functions delivered to users through software updates.
Vehicle computers are central to Bosch’s efforts to extend its leading role in software-intensive electronic systems. The company recently announced that since the summer of 2020 alone, Bosch has won orders worth three billion for its vehicle computers.