ANN ARBOR – Former Free Press Auto Writer Rachel Konrad reflects on a 25-year communications career that has led her to run worldwide communications for Impossible Foods, the vegetable meat sustitute that Burger King sells as the Impossible Whopper nationwide.

The Impossible Foods Mission Statement:

We’ve been eating meat since we lived in caves. And today, some of our most magical moments together happen around meat: Weekend barbecues. Midnight fast-food runs. Hot dogs at the ballpark. Those moments are special, and we never want them to end. But using animals to make meat is a prehistoric and destructive technology. We’re making meat from plants so that we never have to use animals again. That way, we can eat all the meat we want, for as long as we want. And save the best planet in the known universe.