Ann Arbor SPARK Introduces SizeUp Spark To Help Business Evaluate Markets

ANN ARBOR – SizeUp SPARK is a free, data-driven business intelligence tool designed to help small businesses and entrepreneurs in Washtenaw County make informed decisions. Research Director Melissa Sheldon joins MITech TV to provide details.

She said by providing access to industry insights, competitive benchmarking, customer demographics, and local market data, SizeUp SPARK empowers businesses to identify growth opportunities, refine strategies, and stay competitive.

Whether launching a startup, expanding an existing business, or exploring new markets, this powerful tool offers the same high-value analytics that large corporations use—at no cost. Ann Arbor SPARK, with support from Bank of Ann Arbor, is making this resource available to strengthen the local economy, foster innovation, and support business success throughout the region.

You can find this research tools at www.annarborusa.org

By Mike Brennan|2025-03-11T14:08:32-04:00March 11th, 2025|mitechtv, New Products, New Products / Contracts|

About the Author: Mike Brennan

Founder of Michigan News Network, and serves as CEO, as well as Editor & Publisher of MITECHNEWS.COM. Brennan has worked since 1980 as a technology writer at newspapers in New York, NY, San Jose, CA., Seattle, WA., Memphis, TN., Detroit, MI., and London, England. He co-founded and served as managing editor of Pacific Rim News Service (SEATTLE), which developed a network of more than 100 freelance journalists in 17 Asia-Pacific countries.