CHICO, Ca. – After a year in which DJI launched multiple new products – including the spectacularly popular Mavic Pro – the company has been quietly ending the production and distribution of other models. The latest to be dropped from the line is the Phantom 4, which was released less than a year ago.
In fact, 2016 was a banner year for product announcements, including:
- Phantom 4: Obstacle avoidance and tracking
- Phantom 4 Pro: Better camera, front/rear avoidance, greater brains
- Phantom 4 Pro Plus: Integrated, daylight-bright monitor
- Osmo Mobile: Gimbal with intelligent software for smartphones
- Mavic Pro: DJI’s first foldable drone – and a massive sales success
- Inspire 2: High end, intelligent drone for cinematography
- The Matrice 600 Hexacopter
- The Ronin MX handheld gimbal for pro work
- X5S, X4S: Cameras for professional work
- Zenmuse Z30: Aerial zoom camera
- The CrystalSky super bright aerial monitors
That’s eleven major products in one calendar year (plus some smaller but significant bits and pieces, like the Tachyon racing drone ESCs and Snail propulsion system). And, arguably, the P4P, Inspire 2 and Mavic Pro were all great leaps forward as opposed to standard evolutionary upgrades. So it’s clear DJI has been, to say the least, busy. (So busy, in fact, that some consumers who pre-ordered Mavic Pros were not pleased to discover that production could not keep up with demand and there would be a wait involved.)
To read the rest of this story, click on https://www.thedigitalcircuit.com/dji-ends-production-of-some-consumer-models-whats-coming-next/
