TOKYO – A new Japanese all-electric EV pickup is set to hit global markets, and it’s not a Toyota. A new Japanese all-electric EV pickup is set to hit global markets, and it’s not a Toyota. Isuzu will unveil its first 100% electric pickup truck, the D-MAX BEV, later this month.
The rugged-looking 4X4 EV will compete with Ford’s F-150 Lightning in overseas markets. will unveil its first 100% electric pickup truck, the D-MAX BEV, later this month. The rugged-looking 4X4 EV will compete with Ford’s F-150 Lightning in overseas markets.
After introducing its new D-Max truck in Bangkok last fall, Isuzu President Shinsuke Minami said the company is “actively taking efforts to realize a carbon-neutral society.”
Going forward, “Isuzu plans to produce a BEV pickup truck in Thailand,” Minami explained. Thailand is the Japanese automaker’s largest market for pickups and demand for EVs is soaring in the nation after introducing new incentives.
Although Thailand is key, the D-MAX is sold in over 100 countries and regions, including Europe, Asia, The Middle East, and Central and South America.
Isuzu’s pickup was the second best-selling model in Thailand in January, behind only Toyota’s Hilux. Toyota unveiled its first “electrified” version of the best-selling Hilux in December. However, it still featured a small hybrid system attached to a 2.8L diesel engine.
Toyota showcased an electric version, called the Hilux Revo BEV, in Thailand in 2022, but little has been revealed since.
Although the electric Toyota pickup was spotted testing in Australia, the boss of Toyota Europe’s light commercial vehicles division, Emmanuel Beaune, said in December, “It’s too early to comment” on an electric Hilux. He added, “There are some investigations.”
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