LANSING – Tourism business owners will descend Wednesday on Lansing to urge funding for the Pure Michigan advertising campaign on the heels of survey results showing the spots could be paying off.
The Michigan Lodging and Tourism Association released a survey of its members Monday showing 72.9 percent had seen an increase in out-of-state visitors coming to their facilities over the summer compared to last summer.
“It’s pretty clear the ‘Pure Michigan’ ads are helping draw visitors from other states to Michigan,” said MLTA President Steve Yencich. “Nearly every member who has experienced higher traffic from other states says that guests routinely mention they have seen the ads and how great they are.”
The group will be asking that the $30 million provided for the ad campaign for the current fiscal year be made a permanent part of the budget (HB 5017, HB 5018, HB 5088, HB 5089, SB 619 and SB 620 ).
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