SHANGHAI – Why is strategic management so much more important and challenging today? Answer: Because now we are operating in a flat world. New York Times’ Pulitzer Prize winning columnist, Thomas Friedman, clearly explains ten reasons why business challenges are continuously accelerating in an outstanding new book, titled: The World Is Flat.
Friedman identifies ten “flatteners” that are creating a level playing field for global business: 1) fall of the Berlin Wall on Nov 9, 1989; 2) launch of Netscape on Aug 9, 1995; 3) work flow software; 4) open-sourcing; 5) outsourcing; 6) offshoring; 7) supply-chaining; 8) insourcing; 9) in-forming [Google, Yahoo, MSN search]; and what he calls “the steroids” [digital, personal, mobile, virtual].
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