LANSING – The state’s popular and award-winning “Pure Michigan” ad campaign will have a stable source of funding under legislation signed Thursday by Governor Rick Snyder, the 21st Century Jobs Fund.
Under HB 4160 , PA 3, the Jobs Fund has been established as a legal financing source for the television and radio ad campaign. The Fund had been created a decade ago to fund promising Michigan technology start-ups.
As he signed the bill, Snyder also said the current Pure Michigan ad campaign will get another $10 million through the measure ($25 million total for the fiscal year). The bill also calls for the Strategic Fund to report annually on how the ad campaign’s monies are spent.
Also, Snyder said that beginning Monday, the 2011 Pure Michigan campaign will begin on 24 cable networks across the nation. Those networks will include CNN, Fox, MSNBC, the Golf Channel, the Travel Channel and the Weather Channel.
The campaign is slated to cost $11 million, the largest campaign ever, and will include $1 million provided by the Henry Ford Museum in Dearborn and Mackinac Island.
While the tourism industry praised the action of signing the bill, the environmental group Clean Water Action said the state should spend more on efforts to keep its lakes clean. Pure Michigan will now get as much money as efforts to keep the Great Lakes clean, the group said. A decade ago Great Lakes cleanup efforts got $100 million annually, the group said, but now it is down to $25 million a year.
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